Speakeasy of coach

A Marketing Concept

“Speakeasy of coach” is a Pop-up Concept that was derived from the exclusivity of a Speakeasy during the prohibition era.

It is both a play on words meaning to “speakeasy” of coach where there would be exclusive releases at this pop-up event. It would be promoted by word of mouth just like a traditional speakeasy.

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Bottega Ethos